The company has a very powerful and spread brand name among plumbers, so Squalid has reliable relationships with these plumbers, and they are seemed to be loyal to this brand. The CEO of Squalid should simply lower expectations. According to the showings, Quartz showers have the highest contribution margin per unit and largest potential market Ninth no direct competitors which offer the same products. For this reason, Aqualisa will give a free product to those of consumers. Would you like to get a custom case study? The suggestion of improve this situation is to create something new and innovative that would differ Squalid from its competitors. Simply a Better Shower.
Aqualisa Quartz Case Analysis. As we can see, plumbers play a big mediator role in the distribution channel and reaching the end consumers. Squalid company is required to determine the distribution channels which it should concentrate on, and also the company needs to clarify itself the level of its brand. Strategic brand management 4th edition. Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz.
Consequently, the real problem here is how to boost sales. I believe that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U.
If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers.
The case soluhion a time constraint of Just a few years before competitors introduce a similar product. Skip to main content. Within this large number of potential consumers, the goal of the ad campaign would require that only a small argental of them get their plumbers to install the Quartz. The association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz.
This comes tomixer shower consumers who select the shower without advice from their plumber and 80, consumers of mixer shower units who choose the brand. Though this is the clear path for the Quartz to break into the mainstream, it is also where the Quartz has most struggled.
Aqualisa Case Study solution | Case Study Template
Our Company Welcome to the world aqialisa case studies that can bring you high grades! Marketing Resources Squalid should: To my mind not only sgudy should know everything about the product that they use but also plumbers, too.
Click here to sign up. Similarly, plumbers will help convince developers by suggesting the new product. Strategic Marketing Management Student Name: It needs also a marketing plan for new products. This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth.
(DOC) Aqualisa Quartz Case Analysis | Firat Sekerli –
But the problem is there is no connection between plumbers and customers. Would you like to get a custom case study?
The suggestion of improve this situation is to create something new and innovative that would differ Squalid from its competitors. Once plumbers are convinced and informed about the benefits of the new product like ease of installation, they will become a source of word of mouth to push showrooms to call attention to Quartz by emphasizing the low cost of installation. By making a lot of researches and surveys, it Nas felt that the customers were not satisfied with 2 main problems: Our Company Welcome to the world of case studies that can qqualisa you high grades!
This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only silution consumers who make their own decisions.
Despite of its features such as quality, safety, cost of installation and ease of installation and usage, the early sales have been disappointing.
The problem is not that sales are low, but the reasons why sales are not as expected. Strategic brand management 4th edition. Aqualisa Case Study solution. Quartz should be demonstrated also casw showrooms, that would also bring increase in sales. Squalid Case Study solution ay ambiguously took into consideration the problem of Squalid Quartz shower line and found out casr to solve it, how to make an enormous problem to become an opportunity instead.
Simply a Better Shower. We do everything to make the client happy when he turns to us for the creation of a case study for sale on any topic! Customers trust to their opinion.
Squalid must gain brand equity Nile its competitive advantage is superior product and then aqaulisa that brand equity as its competitive advantage once similar products are offered by competitors. Because Quartz overcomes the problem of low pressure with pump and fluctuation in temperature, customers will have a chance to experience better shower performance.