As the genetic testing benefits field evolved, a large percent of its business was within oncology, and Graham felt that an oncologist should have the position of CMO. As his learning curve in medicine began to slow down, Gardner also realized that the best place to pursue his passions may lie at the intersection of business and medicine. That is how we got our first pilots. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Haven’t found the Essay You Want?

At the same time, they could develop individual portfolios of professional activities that would contextualize industry interactions. Finance Globalization Health Care. The product helped academic institutions abide by regulations governing how physicians interacted with industry. This was exactly the situation for which he needed such a team. Cite View Details Educators Purchase. The data was stored in different formats and impossible to join with a simple join key. However, during my first year there, I realized what an incredible platform Highland could be to actually form companies.

Cardiology training was very meaningful for me.

This question motivated me to explore this space indepth. As he listened to his data scientist describe their latest progress, he wondered whether they lyruus also be prioritizing applications tsudy physician engagement as part of these three options. When she was admitted to MIT, she enrolled as a Biology major. Information about physicians, the key players at these institutions, was generally distributed across hundreds of different silos, including HR departments, credentialing systems, electronic health records, and supply chain databases.

kyruus case study

The company was preparing for the next Board of Directors meeting in the spring of and the team had a number of key decisions to make.


However, the conversations during dinner sstudy his father about the impact of the pharmaceutical industry also implanted the realization that healthcare was broader than just practicing medicine and that physicians could make a difference in many ways. Finally, the company could put more weight behind selling to the life sciences industry e.

How Kyruus is using big data to solve for supply-demand mismatches in healthcare

They treat patients, conduct research, lead clinical trials, publish studies, work as consultants, get educated in different places, and train others as educators themselves. The product helped academic institutions abide by regulations governing how physicians interacted with industry. This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School.

Kyruuss was very fortunate to get invited to join the Highland team after graduation and initially had every intention of being a traditional venture capitalist. While some leading healthcare data companies were already examining discrete aspects of physician behavior e.

3 Kyruus Case Studies, Success Stories, & Customer Stories | FeaturedCustomers

Yoo described the ideal data set: What kyruu your topic? Yoo was a perfect fit. Toward the end of my training, my parents moved to Boston so that my father could help start a new company with a long-time family friend, Bob Langer. Finance General Management Marketing. Cite View Details Educators.

Kyruus case Essay

Electric car racing ; Entrepreneurship ; Global Range ; Strategy. As Gardner listened to his team debate their strategy, he realized Kyruus had three options.

The two worked closely over the next year through the acquisition by CVS Caremark. Gardner left his position as CMO soon afterwards. For the exclusive use of F. Intotal U. Failure to adequately report potential conflicts of interest could threaten the federally-sponsored grant awards to institutions.


Since inception, the company had gathered information about thephysicians working in the U. It was in negotiations to sell the next version of the product to three other major hospitals. Kyruus had already developed a few products that were well received by industry sales forces, and many on the Kyruus team saw this channel as a potentially very profitable market. We have made tremendous progress and a lot of people are interested in investing in our growth — why not put the foot on the accelerator and build our team to meet the demand for our products?

kyruus case study

The company was beginning to develop real traction in this market. This option allowed the team to focus on a small client base of academic medical centers while perfecting the market positioning and product features for this audience. After many conversations with mentors, I decided then to go to business school in order to learn more about the business world and explore where I could potentially play a role.

While working as a sales engineer at Endeca, I was exposed to various industries such as retail, financial services, manufacturing, and eventually healthcare.

She ended up finding it to be a great fit for her love of problem solving, so she switched her major kyryus Computer Science while also completing her pre-medicine requirements.